Tanmiah Food Company

Tanmiah’s Chairman, H.E. Amr Al-Dabbagh, visited the poultry processing facility in Shaqra town, highlighting the Company’s commitment to providing high-quality poultry products and sustainability.

The visit showcased Tanmiah’s advanced technologies, stringent quality control measures, and commitment to ensuring the welfare of the birds. H.E Amr Al-Dabbagh expressed how pleased he was with the facility’s operations, emphasising the importance of innovation and sustainability in maintaining Tanmiah’s position as a regional leader in the industry.

The Chairman also participated in an initiative to plant one million trees, symbolising the Company’s dedication to environmental responsibility. He also paid tribute to the dedication and service of Tanmiah by naming several streets within the initiative after those employees who had passed away, ensuring their legacies are forever remembered.

Gulf Brand Fast Food Company (GBFFC) opened its first Popeyes Restaurants in the Kingdom in December 2021, and today we’re in seven cities operating over 30 restaurants.

Popeyes, a restaurant specialising in slow-cooked foods with complex flavours, was founded in 1972 by Al Copeland, a passionate foodie from Baton Rouge, Louisiana. Al was known for his dedication to perfecting recipes, often staying up all night to perfect his mashed potatoes. At Popeyes, we take pride in using high-quality, fresh chicken from Tanmiah, marinated for 12 hours before cooking. Our competitive advantage lies in the taste and quality of our food.

In June 2023, we introduced a new product, the “Chicken Slaw Sandwich,” along with ice creams and shakes made with Oreo and Lotus, which our customers have enjoyed. During the first half of 2023, we served 750,000 customers and aimed to serve another 1,500,000 in the coming six months, providing the same great Popeyes experience. While in the second quarter, we opened 5 new restaurants.

Our team is our most valuable asset, and we trained 31 leaders during the first half to manage the restaurants and ensure a great customer experience. With our Popeyes proprietary formula, we strive to delight every guest with our food and service, aiming to become the leading chicken QSR in the Kingdom.

Over the past period, TFC has launched its new Omega-3 fortified chicken product, the first in the fresh poultry category in Saudi Arabia and the region.

Through plant-based nutrition supplemented with Omega-3 fatty acids, the product launched under the Tanmiah Life sub-brand will be positioned as a high-quality and healthy brand. The product provides health benefits and diverse food choices for Saudi Arabian consumers, as it is rich in essential Omega-3 fatty acids, DHA, and EPA, vital for supporting heart, brain, and eye functions.

This product caters to the increasing need for healthy options packed with Omega-3. Omega-3 has become an essential component in many people’s daily diets as it helps correct deficiencies and build a robust immune system. With a range of beneficial health and vitality properties, this new Omega-3 enriched product is the perfect choice for families who want to lead a happier and healthier life.

The new product meets the growing demand for healthy foods rich in Omega-3 and has been available in several regions of the Kingdom since March 2023.