Winter Omnipreneurship Newsletter

From customer-centric digital advancements to expanding its footprint across Saudi Arabia, Dukan continues to redefine the retail experience.

Dukan celebrates a brilliant end to 2024, marked by digital shopping innovation, expansion, and a stronger drive to enhance the shopping experience for millions of its customers across western region of Saudi Arabia.

• Going Digital with Enhanced Features and Loyalty Program

Dukan launched its revamped website and a user-friendly mobile app, featuring sleek design, faster order processing, and enhanced functionality making online shopping seamless and efficient.

Adding to the excitement, the launch of our D+ Loyalty Program has captured the customer’s interest. With over 195,821 members by December, it now represents more than 9% of our customer base.

• Dukan’s October MEGA Campaign Breaks Records

Dukan marked its October MEGA campaign delivered unmatched value with its 10% cashback offer, serving over 1.54 million customers with a 48% surge compared to last year. Along with daily and weekly offers on various products at competitive prices, October MEGA is covered by a variety of social media influencers earning it widespread coverage on all platforms.

• SAP Technology

Partnering Digital Business Systems (DBS), Dukan has implemented an advanced SAP system for automation and process optimization. This initiative improves operational agility, improves efficiency, and empowers the brand to anticipate market shifts while maintaining its value-driven service quality for its customers & clients.

• New Horizons for Dukan: Upward & Onward!

Spectacular end of 2024 for dukan with more stores opening reaching 143 Stores in total serving over 17M customer across Jeddah, Makkah, Madina & Taif, the brand aiming to reach 150 Stores network by the end of 2024. Supporting Dukan mission of expansion a new warehouse has acquired, this will increase Dukan capacity by more than 220% ensuring the rising demand & growth of Dukan.