A Sustainability Glossary from the Sustainability Unit

The Glossary in Practice

• Companies that are seen to be greenwashing face negative backlash from consumers, governments, and NGOs. There have been instances where companies are sued for greenwashing, with the latest example of BP being sued for greenwashed ad campaigns in the UK. This is why it is critical for companies to have sound data-driven approaches to sustainability to support their green claims.
• The Saudi Green Initiative (SGI) is driving Saudi’s afforestation efforts by committing to plant 10 billion trees in Saudi Arabia to rehabilitate 40 million hectares of land, combat desertification, and restore natural greenery.

The Quarterly Q&A

Q: What is business sustainability and what’s the value of it?

A: Business sustainability refers to doing business without negatively impacting the environment, community, or society as a whole across the value chain. The value of it is that it helps companies take advantage of shared value opportunity. It focuses companies on generating long-term revenue, optimizing costs, mitigating operational risks and accessing